Radius INnovation & Development:
Radius Labs Concept work
Radius’ Digital Prototype Lab—the prototyping and low volume assembly arm of the firm—needed a brand transformation to align its visual identity and messaging to Radius. I conducted a concept exercise to explore and demonstrate for the leadership team, how a newly-branded division could expand and complement the parent Radius brand and still retain it’s own personality. Simultaneously, I illustrated how adding account and order management functionality to a new website would enhance and support the project intake process.
Roles: Art direction, identity, design, branding, user interface design, color theory.
