As a Creative Director, I'm a accomplished design professional with significant experience in the Marketing & Communications space. I have deep experience supporting the Marketing function in developing creative collateral for various business initiatives. And because I also experience on the other side of the fence as a Marketing Director, I have a clear appreciation of how to creatively support all phases of social media programs, content development, public relations, internal communications, and event planning (hosted and attended).
WHAT I CAN BRING TO YOUR COMPANY
Years of accomplishment cultivating design, communications, project management, art direction, and production skills that have successfully concluded many projects.
COLLABORATION & EFFICIENCY
A customer service approach to treat internal stakeholders like agency clients. A strong belief in the value of team member contributions. A best practices approach to reducing unnecessary redundancy by establishing consistent measures.
Thoughtfully designed and strategically placed graphics and messaging to support public relations efforts in marketing collateral, web sites, ancillary blog sites, and social media outlets.
Comprehensive internal workflows to match public relations efforts, ensuring timely news announcements hit all channels to drive web site traffic and media inquiries.
Knowledge in web site analysis, design, content development, build, and deployment; company blog sites, and social media pages along with best practices for maintaining them.
Style guide authoring and publication that will educate clients on the value of visual identity and the relational understanding of color, typography, imagery, and collateral layout.
PAYING IT FORWARD
I believe in collaborative mentorship and I look forward to helping others the way I’ve
been helped. I’m thankful for the mentors I’ve had who helped me better my craft and my business acumen.