Arcadia Solutions:
Rebrand & Collateral
I joined Arcadia Solutions through an acquisition of Concordant, Inc. When I came on board, the company to that point had never had an internal creative presence to govern their identity and collateral.
One of the first things I needed to do was create an identity that honored some elements Arcadia used previously and introduce elements that were successful to the Concordant brand to arrive at an interim brand. This interim brand would carry forward until such time Arcadia completed the process of determining who and what they were going to be in the Health IT marketplace.
New print collateral for the service line fact sheets, promotional collateral, and web site were developed over the course of the first year.
Roles: Art direction, identity, design, production
