Ideas That Transform Video Presentation
Keane, Inc. exhibited at the 2006 Gartner Outsourcing Tradeshow and needed a multimedia element at their booth. Wanting to avoid a typical dry PowerPoint, Marketing pushed for a conceptual message illustrating Keane as a transformative partner to work with. Ten industry areas were chosen showing continued transformation from the original idea—photography, music, phone, GPS, banking, etc.—that launched it.
The 5-minute looping presentation— light on words, visually engaging, fun to watch—captured passersby curiosity as they stopped to figure out the “message” of transformation. This generated conversation between the Keane team and potential new clients.
Roles: Art direction, identity, design, production, video